The Business was founded in 1881 by the Cerruti family in Biella, a textile mill town near Milan and Torino. The Piemontese claim that because of the purity of their water their region is better for washing and dyeing wool than anywhere else. Every Cerruti watch makes its own style statement through its simplicity yet inspiring philosophy, always in accordance to the core brand which has enriched some of the most successful motion pictures and has later been embraced by some of the most fascinating film stars.

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