Guy Laroche is reputable French fashion brand, famed for its elegance and dainty designs. Established by the legendary fashion designer Mr. Guy Laroche in 1957, the Guy Laroche brand was initially synonymous with haute couture of the finest craftsmanship. This has since been expanded to include products such as watches, perfume, jewellery and sunglasses. In the 1980's, demand for Guy Laroche soared, and its designs were widely welcomed in Southeast Asia. Since 2008, the chairman of Cheerful Group Limited, Mr. Jacky Lau, repackaged Guy Laroche watches, blending the art of Swiss traditional watch making with the concepts of the great European designer. Today, Guy Laroche's watches have cometo represent the epitome of design and style.