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From the moment Lee Cooper started producing denim products in 1908 right through to its current, wide-ranging lifestyle collection, the British brand has been on top of trends and technology. Lee Cooper is, in fact, Europe’s oldest jeans company, initially producing durable denim products fort he UK workforce from a factory in London’s East End, and becoming official supplier of military uniforms for British troops during the first and second World wars. Later, the bran caused a stir by introducing ladies zip-up front denims to post-war Britain, swiftly becoming the UK and France's top denim label.

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