Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He partnered with a friend, Richard Timbo, and Luminox was born in 1989 (Lumi is Latin for light, Nox is Latin for night) driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.
The unique Luminox Light Technology ensure at-a-glance visibility – in fact, the technology Luminox watches provide a constant glow 24/7, no matter what the conditions are, for up to 25 years. Most other watches use luminescent paint that has to be charged by a light source and fades very quickly, or a “push to light” system, where you push a button for battery-driven illumination.