Wulf is the initiative of well-travelled Simion Hurghis, who has since made the world his abode, with Zurich a frequent port of call. Simion brought his passion for watches to a new frontier back in 2016, joining like-minded designers to develop the watchmaking company now known as Wulf. Wulf zero in on creating contemporary timepieces that embody the attributes a Wulf should possess: precision, intelligence, toughness, and most importantly, inimitable style. Because in an arena where pretenders quickly get exposed, the rule to abide by is change, or be forgotten.
Forgoing the designs of traditional Swiss watch brands, Wulf watches sport customised movements housed within a unique aesthetic framework developed by the Wulfpack – specialised team of watch designers and industrial engineers. Hailing from Zurich, they stay bonded through one common purpose: redefining the art of watchmaking. That’s what we call Wulfcraft.