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Fiyta, which means “Flying High in Sky” in Chinese, was registered in 1987, when there were only a few watch brands in China. Thanks to its international foresight and marketing strategy, it soon became one of the key players in the watch market of China in 1990s. From the year 2003, China’s achievements in the space program has aroused great interest in the world. Fiyta, since then, has been providing the professional space watches for the astronauts.