Guess was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Guess quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades Guess invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models.