The story of Swatch is the story of a revolution. In 1983, the unexpected appearance of an affordable, Swiss made, plastic watch turned the watch world upside down. Suddenly, a watch was much more than a way to measure time. It was a new language, a way to speak from the heart without words. A Swatch watch was an expression of joy, a provocative statement, a warm smile delivered with a flick of the wrist. More than 30 years later, the revolution continues: Swatch talks, and everyone understands. Swatch is an attitude, an approach to life, a way of seeing. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to speak without speaking. Heart to heart.